The way that people consume news has completely altered since the advent of social media. From being the main source of news and considered opinion, conventional media comprising of newspapers, magazines, television and radio are now referred to after the news has been consumed online in real time mostly from social media websites like Facebook… Continue reading The Changing Contours of PR
Four Tips to Increase Small Business Visibility (on a Budget)
Small and Medium sized businesses are increasing globally. In Trinidad, they number in the range of 18,000 to 25,000 firms, contributing to 30% of our nation’s GDP. Despite this, US statistics state that over 50% of small businesses fail within the first year (1). As a result, one of the major business growth challenges for… Continue reading Four Tips to Increase Small Business Visibility (on a Budget)
Social Media Engagement: Future Trends
Not long ago we kept waiting on the friendly neighbourhood postman or the long distance call for that matter. More recently, it’s the ubiquitous email. Come the present and things have notched up. We experience tweets, Facebook posts and updates continually. Not to mention the instant aspect of it all. This evolution in getting engagement… Continue reading Social Media Engagement: Future Trends
Social Networking – A New Generation Of Business Development
Growing a business has its obvious challenges. The owner(s), usually with a limited allotment of initial resources, must battle the clock in creating a meaningful strategy to steal market share from larger competitors. A few pivotal client relationships can make or break the entire business. In many ways, these challenges have not changed over time-but… Continue reading Social Networking – A New Generation Of Business Development
Hire Social Media Experts To Achieve Growth And Success For Your Business
Social media is much more than just socializing and gossiping. Its benefits go well beyond even sharing content with hundreds of thousands of followers at once. It has, in fact, grown so much in scale to become an integral part of the marketing strategy of small and big businesses alike. Besides, social channels are now… Continue reading Hire Social Media Experts To Achieve Growth And Success For Your Business
Free List Building Tips That Accelerate Business Growth
If you are interested in targeted free list building, then you need to take heed to the various methods and strategies that you need to implement daily in order to have a successful list building venture. The key to free list building is consistent action. Therefore, you must work on improving your list building campaign… Continue reading Free List Building Tips That Accelerate Business Growth
Digital Marketing: Social Media Marketing Myths
I speak with my clients every day about their need for social media marketing. Not surprisingly, many of them are misinformed about how it works. Below are some of the common myths around social media marketing worth pondering: Twitter works for B2C companies or big brands only This is one of the most common social… Continue reading Digital Marketing: Social Media Marketing Myths
6 Ways Digital Marketing Services Can Help Grow Your Business in 2017
Nowadays, customers have access to data and information any time, anywhere they want, thanks to the Internet. Customers are globally accessing the information they seek, through computers, mobiles, etc. If you are not known in the digital world today, then you must know that you aren’t going to head towards progress and success anytime soon.… Continue reading 6 Ways Digital Marketing Services Can Help Grow Your Business in 2017
Social Network Marketing
Social network marketing is among the most popular marketing techniques on the web. With sites like Facebook and Twitter that are hundreds of millions to billions of dollars in value respectively, the old saying “follow the money” has never been truer. If you have a product or service that you need to put out to… Continue reading Social Network Marketing
How Digital Marketing Can Increase Your Business by 400%
When an entrepreneur starts a business, the main goals include achieving faster growth and becoming a large multinational. However, these objectives cannot be achieved by applying the traditional marketing methods. Instead, you should focus on using digital marketing strategies that guarantee top-notch results. Unlike the traditional marketing methods, digital strategies make it easy to link… Continue reading How Digital Marketing Can Increase Your Business by 400%
SMM (Social Media Marketing)
What is Social Media Marketing? It comprises the use of certain media to convince potential consumers about the company’s excellence through their merchandise and services. The main objective is to establish a clear communication between the company and its consumers. A clear thorough explanation of details regarding the company’s product or services may be promoted… Continue reading SMM (Social Media Marketing)
Six Cardinal Rules for Success in Social Media Marketing
You’ve heard everyone talking about how powerful social media is for marketing your business. How if you’re not using it to market your business you’re stuck in the 80’s. So you go out and create a Face Book page, open a LinkedIn account, start tweeting on twitter, build a Blog and start looking at YouTube.… Continue reading Six Cardinal Rules for Success in Social Media Marketing
How to Promote a Business Using Social Media – The Basics
One of the best ways to promote your business and get target audience is to use social media. Social media are methods for interacting with people or groups via the Internet. The principals are basically the same whether you use blogs, Facebook, Twitter, Squidoo, Digg, YouTube, Reddit etc. Here are 5 basic steps in how… Continue reading How to Promote a Business Using Social Media – The Basics
Why Social Media Marketing Automation Is Necessary for Your Business
Social Media Automation is an important aspect of your digital marketing strategy. Admit it, your time is never enough to do everything that you need to do in order to grow your business. As many experienced entrepreneurs will say, you should focus on the 20% tasks that will generate 80% results. In marketing, there are… Continue reading Why Social Media Marketing Automation Is Necessary for Your Business
PPC Advertising Through Social Networking Site
Advertise Through Social Networking Sites With the growth in technology, the use of internet as a tool for marketing has also increased. There are various modes of internet marketing such as search engine optimization (SEO), pay-per-click management (PPC), social media networking sites and others. In olden days, people used to meet each other face to… Continue reading PPC Advertising Through Social Networking Site
7 Ways of Attracting New Customers to Your Online Store
Returning and regular customers ensure a steady business for an online e-commerce merchant. Yet attracting new customers is equally important in terms of business growth and profit. The trend of online shopping is ever-increasing and to tap into this expanding customer base it is important for all the online store owners to increase the number… Continue reading 7 Ways of Attracting New Customers to Your Online Store
Social Media Marketing – Generate Limitless Leads For Your Business
If you were to combine all the people that were on social media sites like Myspace, facebook, twitter, and Youtube, you would have nearly 800 million people in your network to market to. I couldn’t come close to imagining the endless possibilities of approaching that many users to my business. The idea of that is… Continue reading Social Media Marketing – Generate Limitless Leads For Your Business
Better Understanding, The Social Media Marketing Company Workings
The growth of Web 2.0 platform, also called the social media platform, has given the internet marketing companies a new avenue to promote their products and services, develop their brand image by creating brand awareness, announcing the new arrivals and other major happenings in the organisation as well as to obtain the feedback from the… Continue reading Better Understanding, The Social Media Marketing Company Workings
Hiring a Social Media Manager: 21 Questions to Ask
The Social Media Manager is becoming the go-to person for businesses who require assistance with their online marketing efforts. It’s no secret the impact social marketing can have on a business and the advantages its brings. And it’s also no secret that most business owners cannot handle their social marketing all on their own. A… Continue reading Hiring a Social Media Manager: 21 Questions to Ask
Communication Books for Today’s Marketers
Marketing communications is the combination of various advertising methods to increase the sales of a certain product. In this modern era, more and more companies are starting to utilize online media like social networking websites and blogs to promote their products. The business world is getting tougher these days and marketing communication practitioners are required… Continue reading Communication Books for Today’s Marketers